Privacy Policy

Last updated: March 2026

1. Introduction

The Direct Buyer ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are based in San Diego, California and serve homeowners throughout San Diego County.

2. Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, and mailing address that you provide when filling out our property survey or contacting us.
  • Property Information: Details about your property including address, condition, type, and reason for selling.
  • Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and referring URLs.
  • Tracking Data: UTM parameters, click identifiers, and other marketing attribution data used to understand how you found us.

3. How We Use Your Information

We use the information we collect to:

  • Provide you with a cash offer for your property
  • Communicate with you about our services
  • Improve our website and user experience
  • Send you relevant information about the home selling process
  • Comply with legal obligations
  • Analyze marketing campaign effectiveness

4. Information Sharing

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party companies that help us operate our business (CRM systems, email providers, analytics tools).
  • Legal Requirements: When required by law, regulation, or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect usage data and improve our services. This may include Facebook Pixel and other advertising platform tracking tools. You can control cookies through your browser settings, though disabling them may affect site functionality.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. California Privacy Rights

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal information we collect and how it is used
  • Request deletion of your personal information
  • Opt out of the sale of your personal information (we do not sell your data)
  • Non-discrimination for exercising your privacy rights

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

9. Contact Us

If you have questions about this Privacy Policy, please contact us:

  • Company: The Direct Buyer
  • Location: San Diego, California
  • Phone: (619) 349-9619